Welcome to the Purpose Economy. Commodity driven commerce was supplanted by the Experience Economy at the end of the last century. The next stop on this continuum is moving beyond the what and the how and into uncharted territory – the why. It turns out architecture is not about buildings. It’s about the people in and around them. The experiences they have. The purpose they serve. This is our why.
1. A connection or series of connections linking two or more things.
2. A connected group or series.
3. The central and most important point or place.
Mission = Vision + Values
Design is creation and Architecture is additive. As design professionals we have the opportunity and responsibility to inspire an increase in the universe, not just move value around and take our cut. After we have done our job, humanity (and the universe) has experienced a benefit; we make something out of nothing. Nature has invited us to gently gather it, organize it, make it full of purpose – and to preserve its beauty.
We are stewards of the built and natural environment. We respect both equally and are interested in affecting their increase through the work we do as a collective of design professionals. We seek diversity in all forms (markets, interests, people, etc.), which fosters adaptability, resilience, learning, mentoring and, thus, regeneration.